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Vulnerability…

May 1, 2019 by Amrit

Vulnerability leads to innovation, creativity & change

I experienced something recently on a modelling shoot which I’ve never felt before and feel like sharing with you…

I didn’t feel comfortable in a particular outfit that I’d been assigned and I felt like I’d let my self-confidence down. I felt weak because I wasn’t in control. After processing this and telling myself to get on with it, I understood that the person underneath the clothes represents more than clothes themselves.

Accepting your weaknesses makes you vulnerable. Being vulnerable is brave and shows your strength!

And this is exactly what the middle finger in my #DesiAndDesire T-shirts represents – A BIG FXCK YOU to every vulnerability & weakness you’ve ever been made to feel and take that energy to shine brighter!

Email me to order your tee, available in S-2XL

amarettosworld@gmail.com

Filed Under: Radio Producer

Good Vibes, Good Life

April 10, 2019 by Amrit

Create a life you love…

Amaretto hosted a live Q&A at Northamptonshire’s newest shopping outlet Rushden Lakes, at Magazine Heaven with social stars Vex King and Kaushal Beauty. The conversation was themed around living a life you love and personal development.

Photography on the day was by David Swailes.

Filed Under: Radio Producer

WEBSITE UPDATE!

April 6, 2019 by Amrit

I’ve just linked up my website to my social media – stay tuned for more regular updates 🙂

Filed Under: Radio Producer

Launching My Career In Radio

June 14, 2016 by amaretto

Creative Access alum, Amrit Matharu was completed her internship at BBC Asian Network in January 2016. Since then, she has been offered a full time position with the station and has now been given the opportunity to present her own radio show. In this blog piece, Amrit talks about how she developed her passion for radio and how Creative Access helped her achieve her career goals.

Sometimes the dreams you have are the ones you didn’t even know you had. And that’s exactly how I have to explain this moment! I’d forever watch people on telly whether they were news readers, cooking presenters, Konnie Huq from Blue Peter or Fearne Cotton on Radio 1 and think, I could do that. It was only until I was asked to be in a short student documentary at university that I actually considered seriously thinking about a career in the media.

I went off to uni as a 18-year-old geek who was so inspired by my school teachers, I was certain that teaching is what I wanted in a career. With a passion for most things teenage girls do, music, fashion, hair and make up, I also knew that I had a passion for writing. There was something that connected with me in the process of stringing words together to convey emotions and feelings. I guess you could call it the power of language. I was fascinated by reading books and discovering people’s stories. After one teaching module in my English Language and Literature degree, I realised that I couldn’t be bothered with the paperwork involved in teaching. I wanted to make a difference now. I started a blog, on the most randomest of things from how I cut my mum’s Shalwaar Kameez and turned it into an outfit fit for the club, to interviewing some guy rapping on campus who started trending on Twitter! I realised I had a voice. Thus I was asked to be filmed in a documentary, and you know what… I loved it! I loved that I was telling a story. I loved that I was engaging with an audience. I loved that I was broadcasting.

I remember that specific moment in my life when I realised, this is my future. I wanted to tell stories. It’s all fine and well thinking back to my Eureka moment but I had no idea how I was going to make it happen. I continued blogging, even YouTubing and after university went off to ‘work’ for a magazine and newspaper in London… But of course I was new to the industry and had no idea how it actually worked. I didn’t get paid but that was alright if I was completely in love with it… Wasn’t it?

After nearly two years of writing for several publications, frustration got the better of me. Why couldn’t I get a paid job in this field I was beginning to have so much experience in? I decided on whim that I’d try my local BBC station if they had any admin or office work going… In my head I secretly hoped I could do some writing for them online. A receptionist picked up the phone and said “you’ll have to email so and so…”. I’m just being fobbed off I thought, but actually to my surprise I got an email back from someone inviting me for a chat. Here’s where it all happened. I was introduced to the world of radio.

Joining community radio was one of the best things I could recommend for someone who wants to join a career in the media. I learnt how so much of the industry works just by being involved in one single area. Within two months of volunteering in local radio I joined BBC Asian Network on the Creative Access Intern Scheme. I had a job. A real job – where I got paid! I trained as a production assistant and after a year began working at the Asian Network as an Assistant Producer. Deciding where to start with all the amazing opportunities I’ve had at the BBC would be torture, because they’ve all be great.

But this by far is the greatest! After seeing my favourite personalities like Fearne Cotton and Anita Rani over the years, and more recently my fellow colleagues at BBC Asian Network present, it just highlighted to me how much I have actually always wanted to do this. But I never believed it could happen to someone like me. My dreams have become a reality. I’ve been given an opportunity that I never even knew was possible for me to achieve. If I someone told 5 years ago that I’d be presenting a show on the BBC, I would have laughed in their face. I believed that things like this happened to superly talented people, not some daydreamer snapping her life away on Instagram!

I’m excited and nervous at the same time. A huge thank to everyone who has been so supportive and had a part to play in this journey. This experience has taught me a lot about self-belief and achieving your goals. If the plan doesn’t work out, change your plan but never the goal.

Sunday 5th June 2016, Amrit will be sitting in for Jona Kotnis on BBC Northampton’s Asian Show. You can tune in to the show here.

Filed Under: Radio Producer Tagged With: BBC Asian Network

Get the Facts: Where the Idea Began

May 27, 2016 by Amrit

know-me-banner
Amrit joined The British Broadcasting Corporation in 2015 after graduating in English Language and Literature from De Montfort University in 2013. During university, Amrit decided that her dream was to work in the media and without knowing it, set the foundations to what was going to help her achieve that dream through blogging.

Amrit created her blog in 2011 discussing customised fashion, beauty and her ultimate passion, British-Asian culture.

After working for a leading fashion & beauty brand and many different publications Amrit leaped into the world of Media Broadcasting. Amrit is now a trained radio producer, presenter and storyteller.

Filed Under: Know Me Tagged With: The Idea

See All Things Amaretto Here

May 27, 2016 by Amrit

As well as being an online social influencer, I model for body positive campaigns.

Yours_Clothing_Denim_Campaign
Yours Clothing Denim Campaign

I was chosen as one of the #FaceOfYours finalists in 2017 in a nationwide search for confident fashion forward women in the UK to team up with the Yours Clothing brand. I have worked on several campaigns with the company featuring in marketing from their website, social channels and advertisements. Since then I have collaborated with other brands like SimplyBe’s #RulesRewritten campaign.

Simply_Be_Rules_Rewritten
Simply Be #RulesReWritten – Custom Slogan Chosen by Amrit

My Tile GalleryMy Carousel Gallery

Filed Under: See Me

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