AMARETTO'S WORLD

Welcome to the world of all things Amaretto

Amrit

Vulnerability…

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Vulnerability leads to innovation, creativity & change

I experienced something recently on a modelling shoot which I’ve never felt before and feel like sharing with you…

I didn’t feel comfortable in a particular outfit that I’d been assigned and I felt like I’d let my self-confidence down. I felt weak because I wasn’t in control. After processing this and telling myself to get on with it, I understood that the person underneath the clothes represents more than clothes themselves.

Accepting your weaknesses makes you vulnerable. Being vulnerable is brave and shows your strength!

And this is exactly what the middle finger in my #DesiAndDesire T-shirts represents – A BIG FXCK YOU to every vulnerability & weakness you’ve ever been made to feel and take that energy to shine brighter!

Email me to order your tee, available in S-2XL

amarettosworld@gmail.com

Good Vibes, Good Life

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Create a life you love…

Amaretto hosted a live Q&A at Northamptonshire’s newest shopping outlet Rushden Lakes, at Magazine Heaven with social stars Vex King and Kaushal Beauty. The conversation was themed around living a life you love and personal development.

Photography on the day was by David Swailes.

Get the Facts: Where the Idea Began

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know-me-banner
Amrit joined The British Broadcasting Corporation in 2015 after graduating in English Language and Literature from De Montfort University in 2013. During university, Amrit decided that her dream was to work in the media and without knowing it, set the foundations to what was going to help her achieve that dream through blogging.

Amrit created her blog in 2011 discussing customised fashion, beauty and her ultimate passion, British-Asian culture.

After working for a leading fashion & beauty brand and many different publications Amrit leaped into the world of Media Broadcasting. Amrit is now a trained radio producer, presenter and storyteller.

See All Things Amaretto Here

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As well as being an online social influencer, I model for body positive campaigns.

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Yours Clothing Denim Campaign

I was chosen as one of the #FaceOfYours finalists in 2017 in a nationwide search for confident fashion forward women in the UK to team up with the Yours Clothing brand. I have worked on several campaigns with the company featuring in marketing from their website, social channels and advertisements. Since then I have collaborated with other brands like SimplyBe’s #RulesRewritten campaign.

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Simply Be #RulesReWritten – Custom Slogan Chosen by Amrit

My Tile GalleryMy Carousel Gallery

Listen to Amrit on the Radio

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I’ve been working in radio since 2014 starting at community radio station, Inspiration FM in Northampton. I soon began to work closely with BBC Radio Northampton and joined national radio station, BBC Asian Network in 2015.

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I began my radio training as an intern through the Creative Access industries programme and started full time employment with the BBC in 2016. Since then I’ve been a part of Asian Network’s production team working across legendary shows from Noreen Khan, Bobby Friction, Preeya Kalidas, Raj and Pablo to launching brand new programmes like comedian Guz Khan, YouTuber Parle Patel and BAFTA award winning Mobeen Azhar.

Amrit_BBC_London

My expertise in radio production introduced me to radio presenting, hosting my first radio show on BBC Northampton on 5th June 2016. Since then I have presented on BBC Radio Northampton, BBC Radio London and appeared as a regular voice on BBC Asian Network, mainly on The Late Night Mobeen Azhar Show.